Fashion

In the last two weeks alone, a number of brands have opened permanent stores or pop-ups there, drawn by Aspen’s wealthy residents and visitors. Kith opened its Christmas-themed Kithmas pop-up in Aspen on December 6, which will run through the holidays. The Los Angeles brand Madhappy is running an Aspen pop–up from December 17 through the end of January. And Gabriela Hearst has one running from December 15 all the way to the end of March.