Fashion

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Fashion Briefing: Inside the modernization of Banana Republic’s stores

Dec 22, 2022

The retailer’s Flatiron flagship, located on 18th Street and Fifth, is the best physical representation of its new direction, according to a company representative. Modern, yet inviting, and designed to appeal to the senses, the shop bears more similarities to a high-end department store than a cookie-cutter mall destination.

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