Jill Manoff

In today’s Paris Fashion Week Briefing, as consumers inch closer toward a pre-pandemic state of normal, designers are finding new ways to bring creativity to comfort wear and prioritizing travel-ready products. At the same time, brands are leaning into marketing and distribution opportunities that sprung up in the past two-and-a-half...

Paris Fashion Week, which officially kicked off on Monday, has been a whirlwind of “moments” built on star power. They’ve included runway appearances, surprise collaborations and store openings. In addition, the formats of some shows have been updated with social shares and followers in mind, proving influencers’ expanding power. 

Under Andrea O’Donnell, who took the CEO reins from founder Michael Preysman last year, Everlane is working to build up its style cred. A goal: winning over the “fashion elite,” O’Donnell said. 

Coach is not the only brand that has leaned on Lil Nas X to connect with a like-minded Gen Z. For one, Vogue enlisted him to perform on its first-of-its-kind Vogue World runway, on Monday. In August, he was appointed a YSL Beauty ambassador. And he’s represented brands including Versace...

The rise of e-commerce has given brands an extensive new menu of distribution options. So we examined the state of fashion sales and distribution channels to understand emerging trends and provide brands with the intelligence needed to shape marketing and merchandise planning for the year ahead and beyond. Through a...

Despite the stock market recently providing evidence to the contrary – namely, via shares tumbling as apparel brands and retailers downgrade annual projections — the financial and fashion industries are getting cozier. More specifically, making moves to tap into the opportunity the other provides is trending among the leaders of...

In conversations with Glossy all week, designers referenced their increased prioritization of clothes that sell. With consumers’ discretionary spending down amid the turbulent economic climate, the fact that brands are leaning into safe bets is no surprise. At the same time, designers also called out how they’re managing to keep...

Call it the TikTok effect. As various hashtagged aesthetics catch on across social media, consumers are turning to fashion-branded styles to self-identify, or voluntarily choose a lane. Baseball caps have become a common go-to, and brands are now building on the product category based on the results it’s driven. 

Matt Scanlan wants to build “the next LVMH, in the U.S.,” he said on a call earlier this summer. It’s not the first time the head of an American fashion company has vocalized the goal of growing it to such an industry-dominating status. But it also didn’t cue an eye-roll,...