Jill Manoff

At Glossy’s Fashion & Luxury Summit this week, brand and retailer executives taking part in town-hall, working-group and fireside-chat discussions were keen to compare notes on courting ultra-high-spend customers. How to gain this customer’s awareness, cater to their habits and win their loyalty were among the event’s hottest topics. 

As e-commerce booms, stores merely serving as points of sale are losing their luster. So fashion brands, looking to better engage customers by telling a more complete brand story, are fleeing existing stores in favor of new spaces — sometimes across the street.

Brands have struggled to become a fashion source for women wearing clothing beyond size 12. Now, two retailers that have built out the plus-size category with big-name brands are merging, becoming a one-stop shop.

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

While many fashion brands failed to weather the pandemic storm of the last two-plus years, industry giants with stronger infrastructures, immediately available resources and, therefore, more stability have been able to take advantage of opportunities and strengthen their footholds on their respective markets. Along with pouncing on prime real estate...

The popularity of NFTs has opened the door to more opportunities for young consumers to invest in big-ticket fashion products.

Thanks to the pandemic’s impact on the retail environment, brands are overhauling the data they consider when choosing where to set up shop.

So much for building out a lifestyle brand. Compared to clothes, contemporary brands are finding their customer is willing to make bigger investments in accessories. And, for better or worse, they’re turning to top luxury fashion houses to do so.