NYFW Briefing: How this basics brand wound up on Proenza Schouler’s fall runway Commando has had a presence at New York Fashion Week since 2009, when Erin Fetherston reached out to request underwear for a show. Jill Stuart and Milly’s Michelle Smith soon followed suit, kicking off a trend that came to cement Commando as the event’s unofficial underwear partner.
NYFW Briefing: Trends, drugs and main-character energy This New York Fashion Week, designers and retailers are opening the doors to their activations, positioning the strategy as a celebration of New York and its inhabitants. The move comes at a time when anyone with a phone can amplify a message – or an outfit – with the best...
Fashion Briefing: American Dream fills Century 21’s 55,000-square-foot space with a modest-fashion department store On February 14, New Jersey mega-mall American Dream will open the doors to The ADdress, a multi-brand store focused on modest fashion that will eventually span 55,000 square feet. The space was formerly leased by off-price retailer Century 21, which declared bankruptcy and moved out before the shopping center’s official...
Fashion Briefing: With activewear moving far beyond leggings, the market is experiencing a changing of the guard As the market stabilizes following a pandemic mega-boom, a fresh crop of brands seemingly built on the new consumer mindset is rising to the forefront. Their core products are traditional, in terms of general silhouette, yet they’re made for comfort over performance. And they offer a look that’s “more glamorous”...
Breaking: As Pinterest expands commerce features, chief shopping officer Julie Bornstein moves to advisory role Announced to Pinterest employees on Tuesday morning, chief shopping officer Julie Bornstein has moved to an advisory role. The news comes as Pinterest ramps up its commerce capabilities, with plans to make “everything” on the platform shoppable, a company spokesperson told Glossy on Monday.
Fashion Briefing: Louis Vuitton x Yayoi Kusama and the art of the brand ‘blockbuster’ Made up of more than 400 clothing pieces and accessories bedecked with Kusama’s signature polka dots, the collection has been met with great fanfare thanks to its expertly directed, star-studded campaign with cultural relevance on a global scale. The week after the Louis Vuitton x Yayoi Kusama launch in the...
Fashion Briefing: What Everlane’s layoffs say about fashion’s state and direction Everlane’s layoffs — of 17% of its corporate staff, plus select employees at three of its stores, reported Thursday — shed light on the high speed of recent shifts in the fashion industry. At the same time, they serve as a reminder for brands to prioritize nimble operations.
Verishop’s Imran Khan: ‘Our mission is to help independent and emerging brands thrive’ Today, Verishop sells 5,000 brands from 3,000 merchants. Its monthly merchant retention rate is over 99%, and its merchant count grew 120% year-over-year in the third quarter. Its marketing solutions business grew 6X in the same period. “We're seeing incredible product-market fit,” Khan said.
Fashion Briefing: Fashion brands are leaning into the travel boom and solving for #lostluggage As the world has opened up with the easing of the pandemic, people have enthusiastically embraced the renewed opportunity to travel. In turn, fashion companies have turned their attention to the pastime, carving out related revenue opportunities befitting their brand and satisfying an unmet travel need.