Julie Cartwright on Pvolve’s prolific partnership strategy with beauty, wellness and fashion brands
Since its launch in 2017, fitness brand Pvolve has partnered with dozens of companies including beauty brands like Tower28 and Lolavie; supplement makers Armra, Nutrafol and Tally Health; apparel brands like Lululemon and Beyond Yoga; F&B companies including Erewhon and Smart Water; global giants like Amex and Amazon; plus Weight Watchers and Hers from the health sector. Pvolve founding president Julie Cartwright joined the Glossy Beauty Podcast to discuss her in-depth partnership strategy, including national and regional collabs, that are driving awareness, sales and subscriptions.