Wellness

Member Exclusive

Glossy Summit Spotlight: How Summer Fridays is staying ahead on social media

By Zofia Zwieglinska

Nov 16, 2022

Marianna Hewitt, co-founder of skin-care brand Summer Fridays, launched the cult brand in 2018 with fellow influencer Lauren Gores Ireland with a single SKU product: the Jet Lag Mask. Now, the brand is stocked in Sephora and sells 14 cult products. Since its launch, Summer Fridays has used the lessons learned from its influencer founders and their years of creating organic followings to grow a loyal brand following of over 500,000 Instagram followers and 33,700 on TikTok. Here, co-founder Marianna Hewitt talks about going viral via an Erewhon smoothie collaboration, working with influencers, growing influencer and community events, and approaching TikTok as a beauty brand.