Wellness

This week, I checked in with Penny Coy, Ulta Beauty’s SVP of merchandising, to learn about the retailer’s 2025 wellness category strategy. This includes a dedicated in-store wellness section managed by wellness-focused sales associates as well as a continued expansion into sexual wellness, relaxation, nutrition and oral care offerings. Additionally, Sephora announces a new professional sports partnership and L’Oréal Group bets big on K-beauty’s second wave with its latest acquisition.