Fashion

Across fashion and beauty, both established and emerging brands are serious about investing in content. The challenge is that they don’t always know where to start or how to set up streamlined content operations. The outcome is that content is outsourced to publishers’ content studios and/or agencies. This is a missed opportunity. With a more considered approach, brands can set up their own internal content capabilities. This requires them to approach it from a strategic, creative, and operational perspective.