Direct-to-consumer fashion brands with a focus on sustainability are optimistic that sales will pick back up soon.
Aerie's mix of influencers, positivity and a hashtag challenge is driving big results for the brand on TikTok.
Retailers may be seeing customers flocking to essential items, but as a result apparel and private-label brands are going to take a hit.
Pinterest continues to bet on shopping: It's rolled out several new features in the last six weeks to entice shoppers and advertisers.
With many brands are pulling out of influencer deals, influencers are having to spend a lot more time creating quality content from home.
As states start to slowly roll back stay-at-home restrictions, retailers need to think about how to open safely and avoid sending retail back into closure in the near future.
Fashion brands are working toward a true omnichannel approach, turning brick and mortar stores into mini fulfillment centers while retail stores remain closed to customers.
Many DTC brands are rethinking out-of-home marketing strategies, but there is still some value to running billboard and subway ads.
Lively is focusing on creating a regular schedule of programming and bringing in interesting female founders to drive viewership to Instagram Live videos.
