Apr 29, 2020Despite slipping sales, sustainable DTC brands claim they’re well-positionedDirect-to-consumer fashion brands with a focus on sustainability are optimistic that sales will pick back up soon.
Apr 28, 2020How Aerie established a TikTok following in two weeksAerie's mix of influencers, positivity and a hashtag challenge is driving big results for the brand on TikTok.
Apr 27, 2020Private-label apparel is becoming a weak spot for many retailersRetailers may be seeing customers flocking to essential items, but as a result apparel and private-label brands are going to take a hit.
Apr 24, 2020How Pinterest’s newest shopping features are stacking upPinterest continues to bet on shopping: It's rolled out several new features in the last six weeks to entice shoppers and advertisers.
Apr 23, 2020Fashion brands are asking influencers to do more with lessWith many brands are pulling out of influencer deals, influencers are having to spend a lot more time creating quality content from home.
Apr 22, 2020Phase 1: How fashion brands plan to slowly reopen storesAs states start to slowly roll back stay-at-home restrictions, retailers need to think about how to open safely and avoid sending retail back into closure in the near future.
Apr 21, 2020Kendra Scott is turning its 108 stores into fulfillment centersFashion brands are working toward a true omnichannel approach, turning brick and mortar stores into mini fulfillment centers while retail stores remain closed to customers.
Apr 20, 2020How to navigate billboard and subway advertising during a pandemicMany DTC brands are rethinking out-of-home marketing strategies, but there is still some value to running billboard and subway ads.
Apr 17, 2020How fashion brands are growing Instagram Live viewers as everyone flocks to the featureLively is focusing on creating a regular schedule of programming and bringing in interesting female founders to drive viewership to Instagram Live videos.