With retail stores closed, companies are noticing that customers are taking greater advantage of services that allow them to try product at home before deciding whether or not to purchase.
When Draper James realized more people were working for home and looking to buy comfy apparel, the brand moved up the launch of its biggest loungewear investment to date.
All businesses are struggling with the spread of coronavirus, but those relying on Italian manufacturers are navigating how to keep their business afloat should a quarantine last much longer.
Despite the tough times retailers and brands are facing, influencer brands are forging ahead with collection launches as planned.
It’s a tough time for every retail and apparel business -- but the current environment prevents unique challenges to those that launched just this year.
With coronavirus continuing to impact business and fashion brands around the world, fast fashion companies could be some of the hardest hit.
More people are spending time online, but brands are trying to figure out how much they should be promoting product versus connecting with the consumer during trying times.
Influencer houses are increasing in popularity in 2020 among Instagram and TikTok stars, following the lead of YouTuber mansions like Jake Paul’s Team 10 home, started in 2017.
As brands shift resources to all thing digital, companies with big trunk show businesses figure out what comes next. For most, the answer is not virtual.