Fashion

If much of the retail industry is feeling squeezed by the coronavirus pandemic, outdoor apparel may be especially hard hit. "It's been kind of a mix," Jeff Johnson, co-founder of outerwear brand The Arrivals, said on the Glossy Podcast. "Sales, even traffic, has been lower." Johnson still manages to find positives. While the average order value has gone down, he said, order numbers are up. In other words, within a smaller group of online visitors, more people are making actual purchases. "For the last two weeks, we've seen a 2x spike in conversion," Johnson said.