With excess inventory piled up, brands are seeking out new ways to move product
Brands have begun seeking out alternative channels to offload inventory. They include quietly shipping products to resale platforms, striking deals with marketplaces that don’t require big inventory orders and linking with one of the new platforms that have cropped up with the sole intention of making use of the unsold inventory. And of course, clearance sections at off-price retailers like TJ Maxx are benefitting from the inventory crisis.