Fashion

Among Threads' users are a plethora of beauty and fashion brands and content creators, many of whom are still grappling with whether to embrace yet another new platform. Others, however, are wholeheartedly — and rapidly — jumping in, with some seeing Threads as a place to unleash another, more unfiltered side of their personality. The app is also emerging as a forum for short conversations, which are a cross between a lower-stakes Reddit thread and a more involved Instagram comments section.