Valentine’s Day gifts that will impress any guy, according to experts
The increase in Valentine's Day spending can be attributed to a number of reasons, including shoppers buying gifts for more than just their romantic partners. Social media and strategic brand marketing have also been factors. On TikTok, the hashtag #valentinesdaygift has 2.7 billion views, while #valentinesdaygiftsforhim has 92.7 million views and #valentinesgiftsforher has 36.4 million views. Currently, one of Google's most searched topics related to the holiday is "Valentine's Day gifts for him," with over 114 billion matches for the search query.