In this week's episode of the Glossy Podcast, Same co-founders Shea Marie and Ryan Horn discuss what's fueling Same's expansion nearly 10 years in and why an established audience is impactful when building a brand.

"The body category today is mainly driven by moisturization," said Bérengère Loubatier, sr. global brand vp of hair and skin care at Dove. "But our consumer analysis showed that 82% of women want more. They wanted their body care to serve their specialized needs."

Turning around a heritage beauty brand is no easy feat, but CEO Mary van Praag has managed to transform 23-year-old Milani Cosmetics into one of the industry’s most beloved indie brands. 

Six-year-old travel brand Béis has already surpassed $200 million in revenue this year, according to its ceo and founding member, Adeela Hussain Johnson. And, while its stylish, high-quality bags and luggage have largely powered its growth, another factor has certainly helped: its community.

This year, 9-year-old Gisou made strides by focusing on product expansion, community and creative marketing, said founder Negin Marsalehi.

You don’t have to walk a hiking trail to see Salomon’s popular XT-6 shoe in action. The edgy footwear was, in part, made popular by fashion enthusiasts and the rise of the Gorpcore aesthetic, a fashion style centered on sporty, outdoor clothing that has held on since the term was...

Just six months into her role as Marc Jacobs's CMO, Kristin Patrick has led three of the brand’s biggest campaigns to date, she told Glossy. Patrick previously held marketing roles at Pepsi and Claire’s with a similar goal in mind: finding new ways to attract the Gen-Z consumer.

Five years ago, Starface launched with a mission to disrupt the skin-care category. It’s since grown to a nearly $90 million business. Now, Starface is in expansion mode under the leadership of Kara Brothers, the brand’s president since January 2022. 

With her 22-year-old eponymous fashion label and 3-year-old beauty brand Oak Essentials, Jenni Kayne is building a lifestyle empire.