Fashion

Glossy Pop Newsletter

Glossy Pop Newsletter: Why controversies still haven’t killed the brand trip

By Emily Jensen

Aug 21, 2026

When the brand trip first emerged in tandem with 2010s influencer culture, the genre’s lavish getaways exemplified the kind of aspirational lifestyle many users tuned in to Instagram to see. But as audiences have grown weary of seeing mega-creators living in the lap of luxury, brands are rethinking brand trips as a marketing strategy.

The Glossy Fashion Podcast See More

Go to The Glossy Fashion Podcast page

Events See more

14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.