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Research Briefing: Marketers face cost of media and scale challenges on RMNs

By Dania Gutierrez

May 1, 2025

In this edition of the Glossy+ Research Briefing, we examine how retail media may be headed toward maturation as a marketing channel and the challenges marketers face on RMNs, as seen in Glossy’s 2025 CMO Strategies report on the state of retail media advertising.

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