Fashion

How Instagram is using its @shop account to get up-and-coming brands to sell on the platform

By Katie Richards

Jan 10, 2020

Instagram launched the @shop account in May and uses it to feature a new independent brand each day of the week.

The Glossy Fashion Podcast See More

The Glossy Fashion Podcast
3 major takeaways from an extravagant, maximalist Milan Fashion Week
Oct 2, 2026
The Glossy Fashion Podcast
London Fashion Week got more commercial. Did it get better?
Sep 25, 2026
The Glossy Fashion Podcast
Glossy Podcast: 6 new things we saw at NYFW
Sep 18, 2026

Go to The Glossy Fashion Podcast page

Events See more

4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
19
Nov

Virtual November 19, 2026
Glossy+ Town Hall: What’s Working in Creator Marketing
Join us virtually for a candid town hall discussion to break down the current market dynamics, shifting platform strategies and emerging trends shaping the creator economy.