Fashion

fashion counterfeits

Confessions of a brand fighting counterfeits: ‘We’d easily win in court, but it’s not always worth it’

By Danny Parisi

Jan 4, 2021

Counterfeiting has always been a problem for fashion brands. It’s one of the main reasons luxury brands are hesitant to engage with Amazon. And counterfeiting has only gotten worse with the rise of e-commerce. Glossy spoke one fashion brand founder dealing with the issue about how counterfeiters harm a brand's business and what can be done to stop them.

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