Fashion

The new capabilities are among several new features that have been introduced by social platforms from Instagram to TikTok to Pinterest in the last month. Each is an effort to compete for the lucrative social commerce market. Social commerce in the U.S. is expected to rise by 34% this year to $36 billion, according to eMarketer. In 2020, eMarketer reported 38% growth in social commerce sales, surpassing its projection of 20% growth. Social commerce is already massive in Asia, particularly in China where it’s a $300 billion business.