Fashion

Undeniably there’s been a strong push in recent years, especially from younger consumers, for brands to live up to the values shared by their consumers. This has meant led to more brands prioritizing the production of ethically made and sustainable products, being outspoken about social issues, and avoiding the use of fur and other wasteful or harmful materials. The total fur business precipitously dropped from $40 billion in 2015 to $22 billion in 2019.