Wellness

This week, I checked in with leaders in the pilates space, including invite-only studio chain Forma Pilates and reformer rental company Your Reformer, to learn how the beauty and wellness industries can authentically partner with pilates brands to better reach consumers. Additionally, consumer demand for gourmand vanilla fragrance is up YoY, Reebok joins the supplement game, and the mass category sees changes as CVS gets a new CEO and Walgreens shutters 1,200 locations.