Wellness

This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively.  Additionally, the FDA deploys agentic AI to streamline industry inspection and review, the cycle-tracking menstrual cup brand Emm raises $9 million in funding, and the British luxury retailer John Lewis reports a 59% increase in sexual wellness sales.