Wellness

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Wellness Briefing: Proper Hotel is creating a wellness hospitality blueprint, plus news

By Lexy Lebsack

Sep 23, 2026

For the Wellness Briefing, Glossy spoke with Brian De Lowe, president and co-founder of Proper Hospitality, and Jamie Mark, svp of memberships and partnerships, to learn about the hotel group’s rapidly expanding wellness offerings fueled by partnerships with brands like Eight Sleep and booking platforms like ClassPass.

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