Beauty

This week, I checked in with Namita Gupta, director of strategic partnerships at SoulCycle, to learn about the company's newest partnership, with Loop Earplugs, a category disruptor that makes stylish, reusable earplugs that protect the user’s long-term hearing. It’s part of SoulCycle’s aggressive partnership strategy and aligns with a wave of industry collabs driving consumers to new health and wellness offerings in the new year. 

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