Japanese beauty brand Shiseido is unveiling a Future Reflections collection of 1,872 unique generative artworks at Miami Art Week. Generative art is made using an autonomous system, such as AI. The number of artworks reflects the brand’s founding year and the design is inspired by the brand and has links...
This week, a look at the Western-style standoff between customers and brands for the best BFCM discounts, and the ways customers are getting savvier.
Beauty brand Trio Beauty was among brands opting into TikTok Shop's BFCM campaign. It involved registering to be included in TikTok-subsidized discounts of up to 30% for beauty.
British retail sales volumes continued to fall in October, serving as another warning sign for the economy as the U.K. teeters on the brink of a recession.
According to a November study by the management consultancy Bain and the Italian luxury association Altagamma, the global luxury market is projected to reach $1.6 trillion in 2023 sales, marking an 8-10% increase from 2022. Growth is set to outpace that of the last few years, with sales surpassing pre-pandemic...
In September, 4-year-old New Zealand-based skin-care brand Emma Lewisham launched in the U.K. at multi-brand retailer SpaceNK. SpaceNK has been on a mission to expand its selection of skin-care brands from Australasia over the last couple of months as local customers are demanding more advanced sun protection in their skin-care...
Snapchat and Swiss watch manufacturer IWC Schaffhausen have partnered to create the first of its kind virtual shopping experience using Bitmoji, Snap’s customisable avatar. It comes as luxury brands see more opportunity in digital fashion through Snap and Meta.
This year, brands are using Black Friday to test new retail and marketing strategies. With even massive companies like Walmart expecting more cautious consumer spending this holiday season, more brands are seeing the shopping event as being less about offering deals and more about being a tool for customer acquisition...
Matt Cleary leads the enterprise retail sector at TikTok, focusing on ad solutions and partnerships between brands and the platform. The brands range from mass to luxury and include those under the Richemont umbrella which have grown their presence on TikTok in the last year.