Executives from Kering and Diesel served as judges in the recycled materials competition Challenge the Fabric, an event focused on sustainability and material innovation in the fashion and textile industry. This opportunity further promoted their goal to push material innovation development despite the financial risks as the industry gets serious...

G-Shock, Casio's iconic brand known for its durable and affordable watches, is undergoing a dramatic transformation under the leadership of Casio's new vp of North America, Shermeen Greenmun. With experience at Bucherer, Omega and Grand Seiko, Greenmun is strategically pushing G-Shock into the luxury market by leveraging entertainment and sports...

This week, a look at what is emerging from the ashes of the luxury e-commerce's slump and how customers are shopping now. Plus, the impact of F1 Grand Prix on brand brand buzz, a new funding round, new executive shifts and other news to know. 

Beauty retailer Ulta Beauty has partnered with gamified loyalty program company Hang to pilot a new gamified loyalty program called GlamXplorer, currently available to a select group of Ulta Beauty Rewards members. One thousand top-spending Ulta loyalty program customers were chosen to try the e-commerce experience when the soft-launch kicked...

Founded in October 2020 by Joyce Zhang, a technologist who formerly spearheaded algorithmic projects at Microsoft and Hulu, athleisure brand Halara has made a habit of leveraging its social media community and advanced predictive analytics to tailor its marketing strategies and product offerings based on demand.

Tapestry, Inc., the U.S.-based parent company of Coach, Kate Spade New York and Stuart Weitzman, has expanded its outlet strategy and overall marketing spending in response to evolving consumer behaviors.

Notable projects from Aura include Cartier's implementation of blockchain to verify product authenticity and origin, Prada's adoption of digital passports to promote transparency and sustainability in its supply chain, and Louis Vuitton's use of the technology to combat counterfeiting and ensure customer assurance in product authenticity.

As Pacsun celebrates one year on Roblox, it's launching digital ads on the platform and expanding its Roblox game. In February 2023, Pacsun introduced "Pacsun LA Tycoon," a Roblox game that immerses players in an L.A. lifestyle experience. It draws over 60,000 monthly active users and has seen 11 million...

Historically, the Met Gala — annually hosted on the first Monday of May — hasn’t been a big event for creators. That is, unless you're talking about the online conversation.