Marketing Playbook

influencer girl recording herself with a ring light. Creating user generated content (UGC) showing her glasses for cyber monday and black friday sales.

How brands are maximizing UGC for authentic, relatable BFCM campaigns

Aug 19, 2024

Asmita Gaikwad, content manager, Skeepers The most awaited time of the year for retailers and consumers alike — Black Friday and Cyber Monday — is fast approaching. Both are now pivotal events in the retail world, marking the beginning of the holiday shopping frenzy. User-generated content has emerged as a game-changer, shaping marketing strategies amid […]

Podcasts See More

The Glossy Beauty Podcast
The beauty gifts teens want for the holidays
Dec 4, 2025
The Glossy Beauty Podcast
Special Crossover Episode: The Shopper’s Black Friday Playbook
Nov 27, 2025
Fashion
Glossy Podcast: Inside the rise of the Ralph Lauren Christmas trend
Nov 21, 2025

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Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.