Glossy+ Research 2024 Influencer Index: The level of engagement top influencers can harness for brands To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.
Research Briefing: Specialty retail, fragrances and cosmetics drive organic growth for LVMH In this edition of the Glossy+ Research Briefing, we analyze LVMH’s 2024 first-quarter earnings. As one of the largest luxury conglomerates, its earnings report gives insight into the current state of the luxury market.
Research Briefing: Why brands are popping up in the Coachella Valley this weekend In this edition of the Glossy+ Research Briefing, we look at the brands participating in Coachella pop-up events this weekend and what marketers are saying about the effectiveness of live event marketing strategies.
Research Briefing: Tommy Hilfiger turns to the Summer Olympics to revive sales, as department stores pull back on orders In this edition of the Glossy+ Research Briefing, we analyze Tommy Hilfiger’s Olympic-inspired clothing collection and ad campaign, as the brand’s parent company reports weakened sales expectations for 2024.
Research Briefing: Fashion and beauty brands line up NIL deals with March Madness’ star athletes In this edition of the Glossy+ Research Briefing, we analyze the star power brands are leveraging during March Madness, especially as women’s basketball ramps up in popularity and viewership this year.
Research Briefing: Nike expects continued downward sales trend despite DTC-first strategy In this edition of the Glossy+ Research Briefing, we analyze Nike’s projected sales performance ahead of the company’s earnings call later today, as well as the brand’s shifting focus to direct-to-consumer sales.
Research Briefing: After filing for bankruptcy, The Body Shop closes U.S. operations versus becoming digital-only In this edition of the Glossy+ Research Briefing, we look into what led to the demise of cosmetics brand The Body Shop, as well as the strategies other retailers have employed to revive their bottom lines with more advanced e-commerce fulfillment operations.
Glossy+ Research: How major retailers have upgraded their e-commerce fulfillment strategies Glossy+ Research analyzes data from sibling publication Modern Retail to compare how major retailers have upgraded their e-commerce fulfillment strategies.
Research Briefing: Nordstrom forecasts conservative sales numbers for upcoming year In this edition of the Glossy+ Research Briefing, we share Nordstrom’s year-end sales, as seen in the companies’ Q4 2023 earnings reports and how its e-commerce experience compares to other big retailers according to our sibling publication Modern Retail’s most recent index report.