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Influencer-Founded Brand Guide

Sarah Cheung, Sacheu Beauty: Influencer brand to know

By Sara Spruch-Feiner and Gabriela García-Astolfi

Jul 18, 2023

Sarah Cheung is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.

Podcasts See More

The Glossy Fashion Podcast
Glossy Podcast: Kicking off New York Fashion Week with a look at what’s to come this week
Sep 11, 2025
The Glossy Fashion Podcast
Glossy Podcast: New leadership at Vogue, Proenza Schouler, layoffs at YNAP — and a luxury watches update with SwissWatchExpo CEO Eugene Tutunikov
Sep 5, 2025
The Glossy Beauty Podcast
Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news
Sep 4, 2025

Go to Podcasts page

Events See more

18
Sep

Virtual September 18, 2025
Glossy+ The Beauty Debrief
Come together on September 18 at 1p.m. ET for a consultative rundown by Glossy’s beauty reporting team of the latest need-to-know beauty business trends. Event is member-only, subscribe to attend.
22
Oct

Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.