TJX is thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call. The company reported 3% sales growth and an influx of merchandise from brands looking for cash infusions during this challenging time. The off-price beauty and wellness categories continue to be a successful part of TJX’s merchandising strategy, with mass, prestige and luxury brands quietly selling into the channel at 30-70% off MSRP.
This week, I checked in with QVC exec Annette Dunleavy to learn about the company’s strategic shift to 24/7 social commerce selling via TikTok Shop and reup of its celebrity-focused over-50 ambassador program. Additionally, executive…