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Loyalty & Community
When it comes to winning at brick-and-mortar, store associates are the VIPs  
By Emily Jensen
Jul 21, 2025

With today’s beauty customers armed with TikTok and Reddit recommendations, sales associates need to match consumers with their own expertise and enthusiasm. In-person education and gratis are key pathways to keeping those on floor feel excited and engaged in a competitive retail landscape.

Member Exclusive
Fashion Briefing: Rolex’s lower-priced sister brand Tudor is growing as luxury watch prices keep climbing

Despite its focus on affluence and luxury, Rolex, one of the biggest brands in the category, is having surprising success from its lower-priced brand, Tudor.

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