Fashion

Baggy jeans went from 8% of Pacsun’s denim sales to 80% in 1 year

By Danny Parisi

Jul 18, 2024

According to Pacsun’s vp of women’s merchandising and design, Addie Rintel, Pacsun has been watching the meteoric rise of baggy denim with great intent. On Thursday, it announced an entire back-to-school campaign, called “Better in Baggy,” focused on oversized everything, including denim.

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