Glossy+ Research: Horizon, Publicis and more agencies on CTV’s appeal, industry impact A bonus behind-the-scenes look at our conversations with executives for Glossy’s 2024 Media Agency Report to gather their thoughts on CTV and streaming's increasing appeal and the industry impact on ad spending.
Glossy+ Research: The 2024 playbook for holiday marketing and commerce A look into which commerce channels are dominating marketers' 2024 holiday sales plans. As well as the promotional holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions.
Glossy+ Research: The state and future of the media agency, from client spending to retail media’s impact Glossy’s 2024 Media Agency Report examines the current and future state of media agencies, with a focus on how clients are spending in digital channels, particularly social media and retail media.
CMO Strategies: eBay, Tapestry and other advertisers share key tactics for marketing channels This is a bonus behind-the-scenes look at our conversations with executives for Glossy's CMO Strategies series. In this report, eBay, Tapestry and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers This is the second half of Glossy’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms.
CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior This is the first half of Glossy’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.
CMO Strategies: A guide to ad-supported streaming services, from the top platforms to marketing spend The first installment of Glossy’s 2024 CMO Strategies series examines which ad-supported streaming platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
Research Briefing: Zara owner Inditex reports strong earnings after removing controversial ad campaign In this edition of the Glossy+ Research Briefing, we examine how analysts expect Zara will still have a successful holiday season, even after pulling a controversial ad, as seen in data from Glossy+ Research's 2023 holiday marketing and commerce report.
Research Briefing: Lululemon expects Q3 growth as it opens more stores, ups e-commerce offerings In this edition of the Glossy+ Research Briefing, we examine how Lululemon’s dual focus on in-store and e-commerce sales is expected to result in a favorable Q3 earnings report, as seen in data from Glossy+ Research.