Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...
Glossy+ Emerging Technology Analysis: The technologies to know, including AR, VR and AI Glossy explored how brands are leveraging emerging technologies such as AR, VR and AI to understand trends and provide brands with the intelligence needed to shape marketing and merchandising strategies to compete in the year ahead.
Glossy+ Research: How marketers are using AI to target ads, recommend products and provide customer service This is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...
Glossy+ Research: How brands and retailers are actually using AR and VR Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...
Inside Glossy’s executive focus group: Beauty brands on TikTok, travel retail and loyalty programs Glossy recently hosted a focus group discussion that provided answers to questions such as: Where do experts see the intersection between e-commerce and in-store shopping headed? Which distribution channels may just be sleeper hits waiting for their moment?