Nov 21, 2022Glossy+ Research: How marketers are using AI to target ads, recommend products and provide customer serviceThis is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...
Sep 26, 2022Glossy+ Research: How brands and retailers are actually using AR and VRFive years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...
Jun 21, 2022Inside Glossy’s executive focus group: Beauty brands on TikTok, travel retail and loyalty programsGlossy recently hosted a focus group discussion that provided answers to questions such as: Where do experts see the intersection between e-commerce and in-store shopping headed? Which distribution channels may just be sleeper hits waiting for their moment?