CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Glossy assessed in our CMO Strategies series. Keeping in mind the current surplus of ad inventory, typically higher ad placement costs, and...
Research Briefing: Sportswear brands attract new shoppers with tried-and-true tactics like display ads In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on the display ad landscape and its role in marketers’ playbooks.
CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...
Research Briefing: Farfetch reportedly exiting beauty business, as luxury shoppers spend more on luxury goods In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how luxury shoppers are spending more on luxury goods this year.
Research Briefing: Retailers aim to build their retail media networks, as Amazon remains main player In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how retail media is growing as a marketing channel.
Research Briefing: Trusted, authentic YouTube micro-influencers are proving valuable marketing tools In this edition of the weekly Research Briefing, we share focal points from the second installment of Glossy’s recently released YouTube Influencer Index series.
Research Briefing: More brands are using retail media as a prime marketing channel In this edition of the weekly Research Briefing, we share focal points from Glossy’s second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.
Research Briefing: How brands can develop effective YouTube influencer partnerships, by the numbers In this edition of the weekly Research Briefing, we share focal points from Glossy’s newly released second installment of our YouTube Influencer Index series.
Research Briefing: Beauty brands increase distribution through third-party marketplaces like Amazon In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on beauty brands’ distribution strategies, including selling on third-party platforms like retail giant Amazon, which just wrapped up its annual Prime Day sale.