Research Briefing: Beauty brands increase distribution through third-party marketplaces like Amazon In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on beauty brands’ distribution strategies, including selling on third-party platforms like retail giant Amazon, which just wrapped up its annual Prime Day sale.
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report about how marketers' social platform budgets stack up.
Research Briefing: The top influencers to pair with for reliable, established brand partnerships In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released YouTube Influencer Index.
Glossy+ Research Briefing: Marketers devote highest portion of budgets to Instagram, keep TikTok spend low In this edition of the Glossy+ Research Briefing, we share focal points from Glossy’s recently released report about how marketers’ social platform budgets stack up.
Glossy+ Research Briefing: YouTube Influencer Index tracks best partners for more engagement per dollar spent In this edition of the Glossy+ Research Briefing, we share focal points from Glossy’s recently released YouTube Influencer Index on the best partners for more engagement per dollar spent.
Glossy+ Research Briefing: How marketers’ social platform budgets stack up In this edition of the Glossy+ Research Briefing, we share focal points from recently released reports about how marketers’ social platform budgets stack up and how some luxury shoppers plan to increase spending this year.
Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...
Glossy+ Emerging Technology Analysis: The technologies to know, including AR, VR and AI Glossy explored how brands are leveraging emerging technologies such as AR, VR and AI to understand trends and provide brands with the intelligence needed to shape marketing and merchandising strategies to compete in the year ahead.
Glossy+ Research: How marketers are using AI to target ads, recommend products and provide customer service This is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...