Fashion

West Elm Kids is "an exciting growth opportunity for West Elm,” the company’s president, Day Kornbluth, told Glossy in 2023. Since launching in 2021, West Elm Kids has debuted several collaborations, including with Pottery Barn Kids, National Geographic and fashion designer Joseph Altuzarra. Kornbluth said West Elm has specifically sought out collaborators who are style authorities with small children. For her part, Chen has three kids under the age of 10.