Fashion

A beautiful, cool woman in bed with denim. This year, this scenario became a signature of Frame’s seasonal campaigns. It defined the spring 2024 campaign featuring Gisele Bündchen and the summer 2024 campaign with Amelia Gray. And, according to co-founder and creative director Erik Torstensson, brand followers can expect to see it “again and again.” The look and feel fit Frame’s current aim to further elevate the brand — it’s recently updated its stores and collaborated with the Ritz, for example. Plus, the formula has proven effective.