3 major takeaways from an extravagant, maximalist Milan Fashion Week Oct 2, 2026
London Fashion Week got more commercial. Did it get better? Sep 25, 2026
Glossy Podcast: 6 new things we saw at NYFW Sep 18, 2026

For the first time, the 12-year-old activewear brand will enter wholesale channels, including Nordstrom. Plus, it will newly expand to seven international markets, open at least 20 U.S. stores and build out the assortment of its Lifewear product category. “I’m very confident we’ll hit $1 billion [in annual revenue] in the next two years, based on our growth rates and expanded international business,” global brand president Ashley Kechter told Glossy at NRF’s annual conference, Retail’s Big Show.