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Putting on a digital fashion show isn't especially revolutionary. But Anifa Mvuemba, the founder of Hanifa, gave her Instagram Live show a novel twist: there weren't any models, whether digital or real. "This will be a great way to get everyone's attention," Mvuemba recalled thinking on the Glossy Podcast. Her virtual runway was stalked by Hanifa dresses, moving of their own accord as if draped over moving ghosts. It was a painstaking endeavor of animation and design, but it paid off.