Fashion

The header image features a grid of people wearing Gap clothing.

Gap combines ’90s nostalgia with modern marketing for new campaign

By Danny Parisi

Sep 7, 2021

On Tuesday, the brand released a series of videos highlighting a diverse group of 10 “culture shapers,” as global head of marketing Mary Alderete put it. They include deaf activist Nakia Smith and Oscar-winning director Chloe Zhao. The videos are 15-seconds long, a nod to the “15 minutes of fame” adage, and will play across TikTok and linear television.

The Glossy Fashion Podcast See More

The Glossy Fashion Podcast
3 major takeaways from an extravagant, maximalist Milan Fashion Week
Oct 2, 2026
The Glossy Fashion Podcast
London Fashion Week got more commercial. Did it get better?
Sep 25, 2026
The Glossy Fashion Podcast
Glossy Podcast: 6 new things we saw at NYFW
Sep 18, 2026

Go to The Glossy Fashion Podcast page

Events See more

4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
7
Jun

Miami, FL June 7-9, 2027
Glossy E-Commerce Summit
At Glossy’s annual E-Commerce Summit, leaders from the most influential beauty and fashion brands will come together to discuss how they’re navigating current challenges and what strategies are proving most effective.