Fashion

Emerging Technologies

Puma is pushing further into web3 and fashion

By Zofia Zwieglinska

Mar 9, 2023

German sportswear brand Puma announced an upcoming, 10,000-strong PFP NFT project on February 10 to celebrate its 75th anniversary. The launch plays into current company objectives: It's investing in building its fashion and web3 communities, as well as broadening web3 education in-house.

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