Beauty

In March, Vacation, the buzzy-sunscreen brand known for its ’80's-inspired cult-favorite marketing, launched a new hero product —  but it wasn't exactly new. Vacation redeveloped Orange Gelée, the iconic tanning gel first introduced by Bain De Soleil in 1925. To get there, the Vacation team developed The Orange Gelée Revival Project, allowing 11 superfans of the original product and beauty experts to consult on the new product's development and marketing.