Beauty

influencer girl recording herself with a ring light. Creating user generated content (UGC) showing her glasses for cyber monday and black friday sales.

Some creators say brands are delaying their holiday deals later than ever this year

By Kimeko McCoy

Oct 29, 2025

After front-loading budgets in the first half of the year, brands are striking last-minute deals with creators ahead of the holiday shopping season.

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Glossy E-Commerce Summit
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