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Beauty
Glossy Pop Newsletter: Maëlys plans to replicate the success of its Booty Mask with its latest launch
Jul 18, 2025
According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now, it's expanding.
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