Beauty

The beauty industry presses pause

Following a flurry of brand activity over the last few to show support for Black Lives Matter, Instagram has become a sea of black boxes. In beauty, brands have postponed their campaigns and operations this week. 

Beauty

No longer silent: Beauty industry joins wave of corporate support for Black Lives Matter

Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between -- that is, until now.

Beauty

Clean beauty brands revert to self-care-focused marketing

The clean beauty conversation has come full circle, as brands shift their focus on product performance back to their origins as health and wellness brands.

Beauty

'I'm with the brand': The rise of beauty merch

A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.

Beauty

How TikTok hashtag hijacking is impacting beauty campaigns

Hashtag hijacking occurs when TikTokers use a brand’s hashtag on an irrelevant video in the hopes they can “hijack” the TikTok algorithm and gain more exposure.