The collaboration, Uoma by Sharon C., is a concept Chuter said she’d originally been developing with a different retailer in mind. But “when it’s right, it’s right,” she said. It will launch in 3,365 Walmart doors today.
From June 15 to June 17, L’Oréal Canada is hosting its first virtual beauty festival using its portfolio of luxury brands, deepening the company’s efforts into livestream shopping.
Hair tool brand T3 Micro is pivoting from its usual product-centric marketing strategy in order to launch a storytelling video series called "I Hair You."
The top-three luxury beauty brands globally in May were Dior, Estée Lauder and Shiseido, while Givenchy landed the No. 10 spot.
As fewer Covid-19 cases are reported in the U.S. and vaccinations reach a critical mass, going out hair returns. It was just six months ago, that it appeared that shoppers were seemingly putting down the blow dryers and hair tools for good. Faced with never-ending stay-at-home lifestyles, Kline Group saw the U.S. market for hair [...]
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