Beauty

Trinny London's Trinny Woodall on building 'a brand she can live the rest of her life with'

The pandemic helped solidify Trinny Woodall's point of differentiation. Her brand remains digital-only -- a saving grace during Covid-19 -- and banks on its Match2Me technology that personalizes the makeup assortment a customer sees based on their hair, eye and skin color. Last year, Trinny London hit about $62 million (or 45 million pounds) in [...]

Member Exclusive

Overheard at the Glossy Beauty Forum: 'Social media gives everyone an opportunity to be in the same space'

At Tuesday's Glossy Beauty Forum, executives from the beauty and wellness industries came together to discuss how they’re evolving their business strategies in the Covid-19 age.

Member Exclusive

Beauty & Wellness Briefing: Is L.A. becoming the new beauty capital of the world?

This week, I head for L.A. (at least mentally) and check in on Twitter Spaces.

Beauty

Supergoop kicks off first-ever digital media campaign

The campaign, called “Good Morning Supergoop,” coincides with the health awareness holiday Melanoma Monday on May 3 and runs until the end of the summer in September. Supergoop is embracing for the first time OTT ads on Hulu, Roku and a YouTube masthead takeover.

Beauty

'Everybody's in the mood to travel': Beauty brands shift marketing from self-care to wanderlust

With the vaccine rollout becoming widespread, brands are testing the waters with travel-related marketing.

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