Beauty

'I'm with the brand': The rise of beauty merch

A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.

Beauty

How TikTok is driving Amazon beauty sales

As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform. 

Beauty

More DIY beauty services are catching on

As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.

Beauty

Credo rolls out new sustainability standards for brand partners

In an effort to become a more environmentally friendly company, clean beauty retailer Credo has implemented packaging sustainability guidelines for brand partners. Brands that either choose to or are unable to meet the new guidelines will not be able to sell their products through Credo.

Beauty

Why DTC beauty's future may look more like its past

After years of pushing into wholesale, millennial-friendly DTC beauty startups are seeing a surge in their own channels during the pandemic.