The pandemic helped solidify Trinny Woodall's point of differentiation. Her brand remains digital-only -- a saving grace during Covid-19 -- and banks on its Match2Me technology that personalizes the makeup assortment a customer sees based on their hair, eye and skin color. Last year, Trinny London hit about $62 million (or 45 million pounds) in [...]
At Tuesday's Glossy Beauty Forum, executives from the beauty and wellness industries came together to discuss how they’re evolving their business strategies in the Covid-19 age.
This week, I head for L.A. (at least mentally) and check in on Twitter Spaces.
The campaign, called “Good Morning Supergoop,” coincides with the health awareness holiday Melanoma Monday on May 3 and runs until the end of the summer in September. Supergoop is embracing for the first time OTT ads on Hulu, Roku and a YouTube masthead takeover.
With the vaccine rollout becoming widespread, brands are testing the waters with travel-related marketing.
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