'I'm with the brand': The rise of beauty merch
A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.
Beauty
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Beauty
How TikTok is driving Amazon beauty sales
As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform.
Beauty
More DIY beauty services are catching on
As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.
Beauty
Credo rolls out new sustainability standards for brand partners
In an effort to become a more environmentally friendly company, clean beauty retailer Credo has implemented packaging sustainability guidelines for brand partners. Brands that either choose to or are unable to meet the new guidelines will not be able to sell their products through Credo.
Beauty
Why DTC beauty's future may look more like its past
After years of pushing into wholesale, millennial-friendly DTC beauty startups are seeing a surge in their own channels during the pandemic.
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