A 10,000-person waitlist to cop a logo sweatshirt that sells out within hours is no longer just a streetwear phenomenon.
As Amazon solves its Covid-19 shipping delays, TikTok has emerged as an unlikely source of beauty sales for the platform.
As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.
In an effort to become a more environmentally friendly company, clean beauty retailer Credo has implemented packaging sustainability guidelines for brand partners. Brands that either choose to or are unable to meet the new guidelines will not be able to sell their products through Credo.
After years of pushing into wholesale, millennial-friendly DTC beauty startups are seeing a surge in their own channels during the pandemic.