REN, Caudalie and Herbivore join zero-waste pledge

Though the aforementioned brands are smaller distributors compared to major conglomerate-owned brands, the purpose of the pledge is twofold: to advance sustainability in any way possible and to show that collaboration is more fruitful than competition.

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Launchmetrics x Glossy Research: The top 10 global premium beauty brands

Though MAC Cosmetics and its owned media helped place it at the top of the list, other core behind-the-scenes powers, such as Sephora or a celebrity founder, pushed other included companies to the top 10.


For E.l.f. and Hipdot, food collaborations are proving successful

The idea of an eyeshadow palette inspired by Easter candy, or a chain restaurant known for its burritos, may seem strange. But for digitally savvy brands like E.l.f. and Hipdot, it’s proving extremely successful — both with regard to sales and social engagement.


Benefits Cosmetics Middle East celebrates Ramadan

Benefit Cosmetics’ Middle East division began a month-long campaign to coincide with the holy month of Ramadan, which began April 12 and lasts until May 12. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and engage in daily fasting. Typically, [...]


Tower 28 founder Amy Liu on the rush to clean makeup

Amy Liu, founder and CEO of Tower 28, had dreams of being a beauty founder, in large part because she watched her father live out his own entrepreneurial dreams. But instead, she chose to work for some of the biggest founder-led brands before starting her own clean makeup company in 2019. "I sought out founder-based [...]