How supplement company Seed aims to bring authenticity to influencer marketing

When ingestible company Seed debuted its education platform dubbed Seed University for prospective ambassadors, it was its attempt to bring authenticity to the influencer marketing space.

Barbershops are launching products and positioning barbers as influencers

Urban Decay pushes beyond shade diversity in new foundation campaign

Sephora pulls the trigger on selling CBD in stores with Lord Jones


Hourglass Cosmetics is using a pop-up to launch its newest product

From July 4 through July 28, the Unilever-owned premium cosmetics brands is holding a pop-up at The Grove in Los Angeles for its new Unresricted Brow product. The product launched earlier in the month and is meant to enhance a user’s natural brow versus promoting a highly manicured look frequently found on Instagram.


Lululemon makes its biggest bet on experiential retail in Chicago

On Thursday, the lifestyle and athletic brand will debut its largest store at 20,000 square foot, complete with three new concepts: Sweat, which features two fitness studios that will offer up to 10 yoga and high-intensity interval training classes a day; Grow, a lounge and community workshop space; and Connect, where Lululemon's first restaurant dubbed [...]


Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Starrr to discuss why he looks at brand partnerships like any other relationship, why he thinks a successful influencer is one who's brand agnostic and what the driving force was behind The Beauty Coop.


What Lady Gaga's Haus Laboratories means for Amazon beauty

Lady Gaga’s beauty line Haus Laboratories announced on Tuesday that it will distribute its new makeup line exclusively through Amazon, providing a boon to the retail platform in its growing ambition within private-label and exclusive beauty.


February 12, 2019
February 12, 2019
Glossy Fashion Leaders Dinner

New York, NY