Beauty brands, far and wide, are honing in on Pinterest as a brand awareness and conversion play.
Forty-four percent of Glossy research participants said they consider Instagram to be an “extremely useful” marketing tool (only 20.8 percent rated Facebook as high, and 8.7 percent said the same of YouTube), though they agreed that taking advantage of its capabilities is no easy feat.
Dermalogica, the skin-care brand and professional training school, is hosting its first-ever pop-up to stake its claim in the beauty market and emphasize its history as an education-first brand.
Dyson is the latest conglomerate to tap the wellness category.
On March 20, Brandless launched an expanded wellness collection of 15 premium products, featuring superfood powders, vitamins, supplements, essential oils and a seven-day herbal cleanse. This increased Brandless's wellness assortment to 21 items. All products are between $4 and $15.
Join us at the Glossy Forum: The Beauty Revolution to discuss how beauty brands and retailers are rethinking their products and playbooks to be more customer-centric than ever.