Faced with stiff competition and an earlier-than-ever holiday season, beauty brand Beekman 1802 has rolled out a new strategy to cut through the noise. With Thanksgiving falling later in November than previous years, Beekman 1802 was prompted to launch its theme (“Special Deliveries”) on Nov. 1.
In 2011, Agrawal co-founded Thinx, a company that makes underwear made to be worn during the menstrual cycle. Amid allegations of sexual harassment, which were later settled without admission of wrongdoing, Agrawal stepped down as CEO of Thinx in March 2017. Agrawal's focus has since shifted to her venture, Tushy. Agrawal serves as chief creative [...]
Originally, in 2016, Blume launched as an organic tampon subscription service under the name of ElloBox. Two years later, the company relaunched as Blume, selling feminine care and skin-care products. Around that time, Blume co-founders (and sisters) Taran and Bunny Ghatrora set out to fundraise and grow the DTC company, but they found their approach [...]
Tingle and DuBoise joined the Glossy Beauty podcast to talk about how they changed their stressful lifestyles by starting their company in 2012, how they grew it from a $700 investment into a team of 150 employees that brings in "many millions" in revenue and why Seamless isn't necessarily the cheaper choice.
Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting the slowdown in the color [...]
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