Communicating beauty's touch-and-feel element into the virtual age, adjusting product launch strategies sans brick-and-mortar retail support and finding sensitive ways to even talk about beauty are just some of the challenges that both agencies and in-house publicists are facing. It's not easy to do, on top of the usual, fervent beauty product and news cycle [...]
Beloved by skin-care aficionados worldwide, K-beauty brands’ global push has been halted in the wake of the coronavirus pandemic.
CBD brands are reeling from the sudden closure of brick-and-mortar retailers, after leaning on them for the past 12 months. With most of those businesses closed, CBD brands have to swivel back to e-commerce, and re-navigate digital advertising constraints.
For luxury, prestige and the indie beauty brands, the platform’s proposition in a Covid-19 climate is more than tempting.
For Sol de Janeiro, the four-year-old Brazilian inspired skin-care brand, its first fragrance (inspired by the scent of its hero Bum Bum cream) was a pinnacle moment for the brand. Now it has had to navigate the conundrum of hyping a new product while also being sensitive to the current cultural moment.
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