CoverGirl’s participation underscores the brand’s prioritization of digital media in its marketing mix.
The Estée Lauder Companies announced the promotion of Daniel Mahler to the newly created role of evp of global transformation and category leadership. Mahler, who joined The Estée Lauder Companies in 2020, helped create the "Transformation" model, creating a path for the company to invest in long-term goals while simultaneously focusing on current operations and [...]
Though supplements as a whole are more popular than ever, the gummy category lends itself to the current, social media-obsessed moment.
Sephora and Ulta are both prepping for their upcoming shop-in-shops debuts with Kohl’s and Target, respectively. J.C.Penney also announced that it would work with Thirteen Lune for JCPenney's beauty shop-in-shops. As such, competition over offering the buzziest shop-in-shop brands will likely kick off over the next several months.
This week, I look at the boom of upstart personal care brands, and talk with Target's Christina Hennington and Ulta Beauty's Kecia Steelman about the two retailers' partnership launching in August.