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With a variety of technological innovations in the space, the beauty industry is rapidly evolving. Today, it’s common to use an augmented reality app to try on makeup, and relying on smart tools to guide applications and recommend products is set to be the next norm.

  • JAN 21, 2019

    Thrive Market goes after personal care

    Online retailer Thrive Market is the latest company to go after the personal care category. This month, Thrive Market, which debuted in 2014 and offers natural and organic food and products at reduced prices through a yearly membership model, launched an 11-piece proprietary collection of shampoos, conditioners, body lotions and hand washes.

  • JAN 21, 2019

    How indie brand Meow Meow Tweet is building out its Amazon storefront

    To build out the storefront, the brand is looking at how it can be more reflective of the brand's e-commerce site, according to Tara Pelletier, co-founder of Meow Meow Tweet. This means adding high-resolution photography of product and editorial content around the brand's sustainability and ingredient stories as well as advice for living a cleaner, more sustainable lifestyle.

  • JAN 17, 2019

    Luxury makeup brand Westman Atelier launches e-commerce site

    Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has hired Catherine Piercy, former Vogue beauty director, and Lindsay Freeman to oversee creative content and digital and e-commerce strategy, respectively, for the brand.

  • JAN 17, 2019

    Skin-care brand True Botanicals refocuses on direct sales

    Nontoxic and efficacious skin-care brand True Botanicals is going back to its direct-to-consumer roots.

  • JAN 17, 2019

    Credo Beauty hosts first summit focused on clean beauty guidelines

    The summit will consist of networking opportunities like meeting with other brand founders, hearing from Credo Beauty’s own investors and learning from experts about clean beauty. Additionally, it will be used an opportunity to help brands understand the necessary steps required in order to adhere to Credo's new clean beauty guidelines.

  • JAN 17, 2019

    Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

    On this week's episode of The Glossy Beauty Podcast, Glossy beauty editor Priya Rao sits down with Laura Slatkin, founder and executive chairman of Nest Fragrances, to talk about the brand's beginnings, its expansion into new categories and its plan to turn fragrances into a lifestyle. Below are excerpts from the conversation, edited for clarity.

  • JAN 16, 2019

    New marketplace Storr lets influencers become the retailer

    On Jan.16, Storr invites consumers to directly shop from friends, family and influencers versus third-party retailers via individual storesfronts on its mobile app.

  • JAN 16, 2019

    Beautycounter carves out a niche in clean skin care for men

    Notably, less than 1 percent of both sellers and existing customers are men. In order to reach men, the brand will not only appeal to women to purchase products on behalf of men, but it will also recruit more male sellers to sell directly to its target: men between 25- and 45-years-old. Overall, the expansion toward men’s products not only represents a new chapter for Beautycounter’s business, but also the maturation of the clean beauty market, which has predominantly been focused on women.

  • JAN 15, 2019

    Asian beauty gets it own dedicated conference with Blushcon

    Blushcon, which debuted last January as a two-day conference within the Asian American Expo in Pomona, California, is coming back on Jan. 18 and 19 with a refocus on Asian beauty, in response to visitor feedback and opportunities for growth. It has increased the Asian brands exhibiting by approximately 40 percent and is expected to bring in an additional 10,000 people to the expo, which itself draws 120,000.

  • JAN 15, 2019

    Bloomingdale’s updates the in-store beauty experience with technology, cross-selling experiences and events

    As the relevance of department store flagships continue to be questioned, with Lord & Taylor’s recent closing of its Fifth Avenue store and Henri Bendel shuttering its New York location and 22 other outposts this month, Bloomingdale’s is betting on its 59th Street flagship through beauty.

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