Beauty

Follain expands its skin-care line to Ulta, QVC and Anthropologie

On March 2, clean beauty retailer Follain’s eponymous skin care-brand is stepping out of its own doors and into Ulta, Anthropologie and QVC. The particular advantage of working with these three retailers is the layered effect they can provide Follain.

Beauty

Sephora rolls out CBD standards for products

On Wednesday, Sephora announced its "CBD Standards," which sets parameters around CBD potency, ingredient quality and manufacturing processes to reinforce the retailer's commitment as a trusted resource in the beauty landscape.

Beauty

An inside look at Supergoop's product development process

Typically, Supergoop has a product pipeline that covers a five-year span, which is common in the beauty industry. Although it can take years for a product to make it to market, having multiple product ideas at any given time offers room to move up the production schedule to align with consumer trends. This occurred most [...]

Beauty

Benefit Cosmetics shifts marketing focus to macro-influencers

Benefit Cosmetics is hosting its first macro-influencer event dubbed Beyond Benefit this week in Miami Beach, Fla. as it rethinks its influencer marketing playbook. Historically, Benefit Cosmetics has focused on global influencer trips or local events with micro-influencers. But this time, Benefit Cosmetics invited 42 people with followings between 250,000 and 850,000 people on Instagram [...]

Beauty

E.l.f. Cosmetics acquires W3ll People for $27m

In a $27 million cash deal, E.l.f. Cosmetics announced its acquisition of clean beauty brand W3ll People today. The merger is a play for E.l.f. to grasp a piece of the growing clean beauty market, said E.l.f. Chairman and CEO Tarang Amin. E.l.f. expects W3ll People to contribute approximately $7 million in net sales to [...]