Luxury’s AI marketing moment reached a turning point in 2025, as brands quietly scaled AI imagery while consumers pushed back on campaigns.

For years, resale sat alongside fashion rather than at its center, offering a cheaper or more sustainable alternative to buying new. In 2025, that framing broke down. Earnings calls, platform data and consumer behavior all point to the same shift: Resale has become a default starting point for shopping, especially...

Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.

In this week’s Luxury Briefing, why Nadine Merabi is doubling down on bridal-adjacent whitewear as it approaches $50 million in annual revenue, how FWRD is investing through the luxury slowdown with Rosie Huntington-Whiteley’s fashion director appointment, and why protein-based biomaterials are gaining traction with luxury brands.

Sleepwear has emerged as one of Aerie’s most meaningful growth drivers as the broader apparel market remains uneven. Aerie significantly outperformed AEO brands, delivering 11% comparable sales growth, with its leadership team repeatedly pointing to sleep as a standout, year-round growth category.

Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.

Kendra Scott’s 2025 holiday campaign blends emotional storytelling, experiential activations and new category buzz to deepen loyalty and support the brand’s broader growth strategy heading into 2026.

In this week’s Luxury Briefing, why the next generation of hero bags is being engineered by independents like Janessa Leoné and Métier. Plus, why Charlie Smith jumped from Loewe to the tech company Nothing, and what to expect from ShopMy’s new magazine. In News to Know, retail updates, executive moves...

Marimekko’s launch of its first mobile app on December 10 arrives at a moment when fashion brands are rapidly building their own closed digital ecosystems — but the company is taking a distinctly different path from the rest of the industry. It was designed to showcase the 70-year-old brand's print archives...