Fashion Briefing: Substack is boosting sales for young brands In this week’s briefing, inside Substack's growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.
Burberry is Europe’s latest victim of layoffs and restructuring On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company's stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua...
Why David Yurman is getting into sports marketing Luxury jewelry brand David Yurman has tackled the sports marketing opportunity through new partnerships with professional basketball stars.
How Aldo has leveraged comfort technology to boost its post-pandemic sales In 2022, Aldo attributed 39% of its net women's sales and 22% of net men's sales to Pillow Walk products. By 2023, these figures rose to 66% and 39%, respectively.
Plastic Free July: Brand alternatives to plastic materials and packaging are on the rise Reducing single-use plastics in the fashion industry presents significant opportunities for innovation and sustainability, despite numerous challenges. Leading brands like Toms, Burton, and Florence Marine X are pioneering efforts to find sustainable alternatives and set new standards for the industry, particularly highlighted during initiatives like Plastic Free July.
Fashion Briefing: How Farm Rio and Marimekko leveraged signature prints to boost sales In this week’s briefing, the power of prints and Fourth of July sales. Plus, exclusive research, funding news and executive shifts to know.
Why beauty brands are betting on Roblox-based phygital commerce Beauty brands have a unique advantage, when it comes to phygital commerce on Roblox. E.l.f. Beauty is leaning in by launching a virtual kiosk within its existing E.l.f. UP! in-game experience. The kiosk, introduced on July 1, sells exclusive physical products like the E.l.f. UP! Pets Hoodie and popular skin-care...
On and Hoka are gaining market share, as Nike reports sales declines Nike’s fourth-quarter earnings, reported on Thursday, showed a year-over-year revenue decrease of 1.7% for the quarter, to $12.61 billion. In addition, its annual results revealed the company's slowest sales gain in 14 years.
London-based David Koma expands to menswear More womenswear brands are expanding to menswear, which, according to analysts, is a more stable market. For its part, 15-year-old David Koma launched its first menswear collection at Men’s Fashion Week in Milan on June 20.