Brands are leveraging the live-streaming platform Twitch to offer unique content that engages viewers. French beauty brand Klorane's Twitch strategy was centered on an educational nature and gaming stream called “BotaniQuest.” It featured influencer and streamer Baghera Jones playing cowboy video game "Red Dead Redemption 2", in a quest to...
Coach’s new sub-brand, Coachtopia, is focused on products for a Gen-Z audience with circularity embedded from the design stage. It has dedicated TikTok and Instagram accounts, as of April 18, and its debut collection has already sold out twice. But is it as good as it seems?
Launching on Thursday, the eBay “Certified by Brand” program is based on direct partnerships between the marketplace and luxury brand partners. Brands taking part in the program gain access to consumer insights from eBay's global network of shoppers, which they can leverage to inform the pricing and imagery of their...
Play! Pop! Go! aims to be a more playful and immersive fashion brand and gaming world than what already exists.
Built as a gamified training place for its workforce, the Coty Campus is a first-of-its-kind experience for a beauty company. Launching in the fall, it's intended to transform relationship-building and collaboration among Coty's 11,000 global staff members.
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather...
With its first nationwide empties program, dubbed Beauty (Re)Purposed, Sephora is hoping to reduce the amount of hard-to-recycle packaging waste going to landfill.
Gen Z is set to account for nearly two-thirds of secondhand purchases in the next five years, according to the April 2023 report from resale company ThredUp. American Eagle is trying to facilitate accessible resale shopping for this customer by selling secondhand products through a Snap AR store. Previous AR stores...
As Parisian cool-girl brand Sézane celebrates 10 years on the market, founder Morgane Sézalory discusses how it's changed over the years and what it's doing to continue its success and expansion in the U.S. market.