Artists, TikTokers and collabs: Inside German footwear brand Buffalo’s US expansion plans Buffalo, a rave culture-bred footwear brand launched in 1979, is upping its focus on the U.S. market.
UK fashion leaders reflect on Queen Elizabeth II’s passing On Wednesday afternoon, the world lost Queen Elizabeth II. She was 96 years old. The monarch reigned for 70 years, influencing fashion, music and culture across the globe. The fashion industry reflects on her passing.
How fashion is getting Gen Z excited about sustainability Influencers have made a home for sustainability conversations on TikTok, but brands are having a harder time bringing their sustainability initiatives to the forefront. Events that focus on sustainability in an open forum, like this week’s Puma Conference of the People in London, are proving effective for engaging target audiences.
Modeling agency Photogenics launches avatar division L.A.-based modeling agency Photogenics has launched a dedicated avatar division, centered on model-created avatars for use in shoots, drops, wearables, events and modeling jobs in the metaverse. While eliminating the need for model travel and costs, the avatars also open up a direct revenue stream as the models’ digital twins.
More retailers are requiring RFID tags, as TikTok calls out counterfeit products in stores With counterfeit products showing up on U.S. luxury retailer shop floors, security and tracking are a growing concern for brands and retailers alike. The solution, according to some, is to equip products with RFID tags, NFC tags or digital twins, from the start.
Inside Kickers UK’s Roblox strategy for back-to-school For the duration of August, Kickers U.K. launched a Roblox back-to-school campaign through the Fashion Famous and Shoe Simulator games. It attracted 8.5 million try-ons in two weeks and reached over 10 million players.
New York’s Soho is the place for metaverse fashion retail ZERO10’s proprietary AR clothing technology will allow customers to try-on five digital-only pieces at the concept space designed by Crosby Studios, making it one of the first companies to do so in a retail location. A limited number of daily visitors that can sign up on the event’s website, which is...
NYFW is becoming an NFT holder hub Buy-now-pay-later is not typically associated with NFTs, but for this coming NYFW, BNPL provider Afterpay is partnering with featured brands to create custom-made designer “Keys to NYFW” NFTs. The brands include some that have previously launched NFTs, including Joseph Altuzarra’s Altu and Jonathan Simkhai, as well as AnOnlyChild, Kim Shui...
Zara and P448 embrace alternative leather Last week, the fashion industry doubled down on new alternative leather initiatives: Zara revealed a collection created in partnership with Ananas Anam, creator of the Pinatex material. And Stella McCartney launched a $200 million SOS Fund to support “cleaner businesses, founders and sustainable solutions" with material innovation, among other solutions....