This month, premium skin-care brand Dermalogica launched a ChatGPT version of its "Dermalogica: The Book" skin-care treatment manual, used to train professional skin-care therapists. The brand's wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it.
Among the Tabby-focused retail locations that Coach has launched since February are themed pop-ups in Japan featuring toy vending machines, several themed cafés, ice cream trucks at college campuses, digital immersive rooms and AI-generated Tabby shops.
On Tuesday, Neutrogena, Ulta, Lush and Lottie London were announced among the first brands set to participate in Metaverse Beauty Week. The event will take place across Decentraland, Roblox and Spatial from June 12-16. It's being marketed with the tagline "Reality Gets a Makeover."
New York-based Rare and Forever first started training AI to grade diamonds in 2018, to make the classification of its diamonds more uniform and accurate. Now, it's offering the service to natural diamond retailers, as competition with online and lab-grown diamond retailers heats up.
Footwear brand Clarks has achieved significant marketing success through retail media networks, as former go-to marketing channels have become less reliable.
Going beyond the advanced analytics that brands have been using for years, generative AI is allowing brands to create content quicker and, most of the time, at a lower cost.
Brands are leveraging the live-streaming platform Twitch to offer unique content that engages viewers. French beauty brand Klorane's Twitch strategy was centered on an educational nature and gaming stream called “BotaniQuest.” It featured influencer and streamer Baghera Jones playing cowboy video game "Red Dead Redemption 2", in a quest to...
Coach’s new sub-brand, Coachtopia, is focused on products for a Gen-Z audience with circularity embedded from the design stage. It has dedicated TikTok and Instagram accounts, as of April 18, and its debut collection has already sold out twice. But is it as good as it seems?
Launching on Thursday, the eBay “Certified by Brand” program is based on direct partnerships between the marketplace and luxury brand partners. Brands taking part in the program gain access to consumer insights from eBay's global network of shoppers, which they can leverage to inform the pricing and imagery of their...