AI-assisted virtual live sales associates are improving the bottom line for brands, while helping to make the online shopping experience more personable and also reducing product returns. While more brands invest in AI chatbots, human-AI collaboration is having more positive effects.
Forever 21 and Barbie company Mattel is using AI in its Roblox Barbie collaboration that came out on May 18. The “Forever 21 x Barbie” capsule is available on the brand’s mobile app and e-commerce site, select stores and Roblox.
This month, premium skin-care brand Dermalogica launched a ChatGPT version of its "Dermalogica: The Book" skin-care treatment manual, used to train professional skin-care therapists. The brand's wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it.
Among the Tabby-focused retail locations that Coach has launched since February are themed pop-ups in Japan featuring toy vending machines, several themed cafés, ice cream trucks at college campuses, digital immersive rooms and AI-generated Tabby shops.
On Tuesday, Neutrogena, Ulta, Lush and Lottie London were announced among the first brands set to participate in Metaverse Beauty Week. The event will take place across Decentraland, Roblox and Spatial from June 12-16. It's being marketed with the tagline "Reality Gets a Makeover."
New York-based Rare and Forever first started training AI to grade diamonds in 2018, to make the classification of its diamonds more uniform and accurate. Now, it's offering the service to natural diamond retailers, as competition with online and lab-grown diamond retailers heats up.
Footwear brand Clarks has achieved significant marketing success through retail media networks, as former go-to marketing channels have become less reliable.
Going beyond the advanced analytics that brands have been using for years, generative AI is allowing brands to create content quicker and, most of the time, at a lower cost.
Brands are leveraging the live-streaming platform Twitch to offer unique content that engages viewers. French beauty brand Klorane's Twitch strategy was centered on an educational nature and gaming stream called “BotaniQuest.” It featured influencer and streamer Baghera Jones playing cowboy video game "Red Dead Redemption 2", in a quest to...