During Ermenegildo Zegna Group's second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for Tom Ford. "The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop...

On Thursday, American Eagle Outfitters launched the "Live Your Life" back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

Advertising and promotions were key topics on this week's luxury earnings calls. For its part, LVMH's spending exceeded 2019 numbers for the same period and increased slightly year-over-year. When asked about the company's marketing investments, CFO Jean-Jacques Guiony said they had been worth it. 

On July 15, Mango, one of Europe’s leading fashion groups, reported over Є1.54 billion ($1.68 billion) in revenue for the first half of 2024, marking a 6.3% increase year-over-year. Strategic collaborations, a focus on quality and aggressive expansion have driven this success, according to the company's Margarita Salvans.

At Ugg, Lindsey Dashoff shapes Ugg’s brand image and messaging, manages collaborations, and directs campaigns emphasizing the brand’s commitment to self-expression and storytelling through creative partnerships. In the last year, Telfar and The Elder Statesman have been among the brand's partners.

According to CEO Fabio Barreto, Brazilian fashion brand Farm Rio's secret to consistent growth, and reaching $100 million last year, has been customizing its processes for each of its focus markets. In Brazil, the 27-year-old brand has over 100 stores and more than 2,000 points of distribution. Its international business,...

In this week’s briefing, inside Substack's growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.

On July 7, it was reported by the British publication The Telegraph that Burberry was preparing to cut hundreds of jobs as part of a 45-day restructuring consultation following a sharp decline in the company's stock market value. As of July 15, the brand has replaced CEO Jonathan Akeroyd with Joshua...

Luxury jewelry brand David Yurman has tackled the sports marketing opportunity through new partnerships with professional basketball stars.