One of the more promising applications for AI in fashion is in resale. As such, the technology could be instrumental in fueling a more circular economy.
As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.
Disgruntled artists, major brands and competitors have filed lawsuits this month against online fast-fashion retailer Shein. As a result, the company's copyright usage, labor practices and competitive behavior have come under fire. These legal troubles follow the company's heavily scrutinized influencer trip to a Shein factory that it hosted in...
Madewell has launched an ambitious five-pillar denim production improvement plan for its 266 factories around the world. The company produces over 20 million products a year.
Some of the biggest brands in footwear and fashion — including Adidas, Nike, New Balance, Dior, Reebok, Fendi and Pangaia — have launched limited-edition 3D-printed shoes in the last year. And some have been experimenting with the idea as far back as 2013. However, scaling the technology has not yet...
This week, we talk about what's next for Gucci following its executive shakeup, whether or not Ralph Lauren’s price increase is a good thing, and which brands came out on top on the latest Lyst Index.
Unlike those leveraging generative AI for marketing and campaigns, brands wanting to use it for deeper applications like R&D coming up against a number of concerns related to data privacy and use.
To stand out in the market and continue driving sales, Puma and sneaker marketplace The Edit LDN are turning to marketing techniques that are more advanced than standard product collaborations, leveraging ideas from web3 and gaming.
This week, we take a deep dive into how the cult entertainment x fashion collaborations for "Barbie: The Movie" came about, and how their success could signal the future of brand marketing.