Few fashion marketers this year managed to create a cultural moment with a single product, let alone a sweater that’s been in circulation for four decades with its own trademark. But that’s exactly what Julia Collier, J.Crew’s CMO, pulled off with The Next Rollneck Generation, the campaign that turned the...

When Coach CEO Todd Kahn talks about the brand, he rarely starts with the product. For him, the brand is about emotion and identity. “We call it expressive luxury,” he said. “It’s about putting the consumer at the center.” That focus has powered one of fashion’s strongest runs.

When Phoebe Gates and Sophia Kianni launched Phia in April 2025, they set out to provide something that hadn’t existed before: a real-time AI shopping assistant capable of helping users make smarter, faster and more confident decisions. In its first five months, the app saw more than 640,000 downloads, partnered...

After more than 13 years of slow-burning momentum, Daniella Kallmeyer’s namesake label has emerged as one of the most-watched American brands of 2025. What looks like an overnight rise was, in reality, a strategic, deeply intentional year. And it was one defined by smarter wholesale partnerships, a high-performing retail expansion...

If 2025 belonged to any resale platform, it was Depop. The London-based company, launched in 2011, saw revenue climb by 42% as secondhand fashion went more mainstream. Peter Semple, the brand’s CEO, said the company's secret hasn't been only sustainability or price. It has also included personality.

Amid shifting trade dynamics and rapidly evolving consumer behaviour, Pop Mart CEO Grant Wang has guided one of the strongest momentum stories in global retail. The runaway popularity of Labubu has pushed Pop Mart’s once niche collectibles into the mainstream and reshaped the company’s international profile.

Reformation will close the year with 15 new store openings across 12 international markets, bringing its total fleet to around 65 locations. A newly opened flagship in Paris, designed with locally sourced furniture and a warmer, elevated aesthetic, marks a new era of retail for the brand. “Each store now...

Inside H&M Group’s Stockholm headquarters, Ellen Svanström is leading one of the most ambitious retail-tech transformations in fashion. Her mandate is vast, yet sharply defined: to build the digital infrastructure H&M needs for the next decade, not the last one.

In this week’s Luxury Briefing, a look at how small, independent labels are adapting to a shifting luxury landscape. Plus, new insights from Bain and Altagamma on the state of the global market. In earnings, updates from Mulberry and LuxExperience. Executive moves include a key appointment at Versace. And in...